BUSINESS OBJECTIVE 📈
The Linguistic Lounge needed a voice online!
Design must empower global language confidence.
MY ROLE 🙋♀️
What'd I do?
Worked on the entire 20+ screens of UI Design (both on user's side and tutor's side) - some of the screenss are here (rest can't be shown due to NDA restrictions)
What challenge did we face?
The Challenge
Language learning feels inaccessible 🫤
What'd we deliver?
The Solution
Inclusivity through playful - but empathetic visuals and text to break down barriers 💚
The impact of my designs
💥 30% increase in overall tutoring session requests
22% increase in total business value!
What type of Visual Language did I use? 👀
1 of 3
A sneak peak!
☘️ Organic shapes and lines create a friendly feel, while isometric character illustrations add a playful, dimensional touch.
2 of 3
🔎 Typographic Hierarchy with a clear typeface to guide the user's eye and emphasize key information.
3 of 3
🎨 Pastel palette to create a welcoming, non-intimidating atmosphere.
How'd I structure the content? 📄
Content creation
🔤 Concise Language and wording - and using a conversational tone to indulge the users.
🗯️ Calling out specific people worldwide and motivating them to begin their language learning journey.
This is a small preview of the site! 🌐
Home Page
Course Pages
Detailed Web-Pages 📚
Home Page
French-Language Description
Courses Page
English-Language Description
Contact Us
Spanish-Language Description
German-Language Description
Testimonials
Results 🧨
An intuitive and accessible online experience, supported by a clear typographic hierarchy, that breaks down barriers and invites diverse learners to embrace the joy of language acquisition.